About Jalindonesia

Indonesia possesses extraordinary cultural riches—a vast potential that remains hidden or under-developed. If developed with the right strategy, these cultural assets can become a major force in national development, economic growth, sustainability, and global diplomacy.

Jalindonesia serves as a strategic partner, engaging various stakeholders in managing, developing, and maximizing the value of cultural assets. With a research-based approach, innovation, and collaboration, we ensure that culture is not merely heritage but also strategic capital for a more sustainable future.

Vision

Jalindonesia opens and optimizes the potential of Indonesia’s cultural assets to become a major force in national development, economic growth, and cultural diplomacy at the global level.

Mission

Developing City & Regional Identities
Assisting the government and private sector in designing identities based on local potential to enhance the competitiveness of cities and regions.

Developing Locality-Based Branding
Assisting businesses and institutions in building identities rooted in local values ​​and potential to establish unique brand identities.

Developing Sustainable Cultural Policies
Assisting the government in cultural policy planning to strengthen effective and sustainable cultural governance.

Maximizing the Potential of Cultural Assets through Innovation
Developing derivative products from creative assets and intellectual property (IP) using a transmedia approach for broader economic and social impact.

Our People

The roster of seasoned experts behind our work

Hilmar Farid

Hilmar Farid

Founder

Historian, cultural figure, academic, researcher, and activist. He served as Director General of Culture at the Indonesian Ministry of Education and Culture (now the Ministry of Culture) from 2015 to 2024. He actively writes, teaches at the Jakarta Arts Institute, and lectures at Indonesian and international universities.

Reza Malik

Reza Malik

Co-founder & CEO

A management expert with over 15 years of experience in communications strategy, marketing, and public relations. Currently leading cross-disciplinary collaborations in the media operations and consulting services lines at Jalindonesia.

Ricky Pesik

Ricky Pesik

Partner - Creative Economy Sector

A creative practitioner who has held roles as a copywriter, creative director, and strategic planner throughout his career. Internationally, he served as vice-chairman/conference experience director of the Asia Pacific Media Forum (2014), a judge for Spikes Asia in Singapore (2010 and 2014), and a judge for the Cannes Lions International Advertising Festival in Cannes, France (2012). He also served as deputy head of the Creative Economy Agency from 2015 to 2019.

Our Associates

The roster of seasoned experts behind our work

Martin Suryajaya

Martin Suryajaya

Research Associate

Pengajar pada Sekolah Pascasarjana, Institut Kesenian Jakarta. Ia berpengalaman sebagai konsultan kebijakan budaya dan banyak menulis buku mengenai seni dan budaya. Beberapa karya tulisnya yang sudah diterbitkan antara lain adalah Sejarah Estetika (2016), Principia Logica (2022), dan Meta-Estetika (2024).

Berto Tukan

Berto Tukan

Research Associate

Peneliti, penulis, pengajar lepas, dan mantan konsultan di Direktorat Jenderal Kebudayaan. Aktif sebagai koordinator subyek belajar di dalam Program Gudskul: Studi Kolektif dan Ekosistem Seni Kontemporer. Juga aktif menulis sejumlah esai di pelbagai media massa cetak maupun daring, serta banyak terlibat di dalam penelitian seni rupa.

Alessi Alamsjah

Alessi Alamsjah

Partnership Associate

Marketing and campaign strategist with five years of professional experience in the creative, cultural, and corporate industries. Currently focused on developing opportunities and collaborations as a business development manager at Jalindonesia.

Devin Montana

Devin Montana

Creative Associate

Graphic designer and illustrator with professional experience since 2021. A Visual Communication Design graduate from Trisakti University with a passion for art and graphic design. Experienced in designing posters, layouts, and illustrations.

Shaquille Noorman

Shaquille Noorman

Editor/Writer

Writer, editor, brand strategist, and copy-based creative who has had a professional career in the creative industry since 2018. Her career experience and interests intersect the worlds of design, culture, independent publishing, advertising, and branding.